Beni x The Closet Trading Co: Building Loyal Resale Fans Through Premium Fashion and Service
We started Beni to help you get the brands you love for less through resale. We're able to deliver on that promise by partnering with 40+ leading resale marketplaces that each offer a unique value to our platform — from the inventory they carry to the process they use to authenticate resale items.
Read on to learn more about our partner, The Closet Trading Company.
Tell us about The Closet Trading Co.
The Closet Trading Company™ is an unparalleled resale experience, offering a curated selection of designer and luxury labels. We become an essential part of our customer’s shopping habits & buying cycle, making premium fashion affordable and accessible.
How did you get started?
In 2003, Johanna Zlenko moved to Santa Barbara. In her freshman year at school, she helped open a vintage shop called “The Closet”. Within months, Johanna took over ownership of the fledgling business. In 2008, The Closet opened a second location in Westlake Village, CA, about 60 miles south of Santa Barbara, in Ventura County. In 2009 The Closet began doing business under the name “The Closet Trading Company™. In 2023, The Closet Trading Co “ TCTC” now has 7 locations around the United States, with franchise opportunities now available.
What makes your site unique?
Compared to traditional online stores, online boutiques like TCTC offer a specialized shopping experience that helps promote loyalty and repeat clients. The Closet Trading Company offers on-trend contemporary clothing, shoes, and accessories for women from designer and premium labels, enabling our clients to access high-end fashion more sustainably and affordably. If for some reason a client is not absolutely in love with their item, TCTC will provide a full refund within 7 days of purchase. This return assurance can be added on at checkout through “Seel” for a small fee which makes us different from any other consignment store.
Fill in the blank: “If you’re looking for _______________, our site is the best place to find it.”
If you’re looking for a great deal on authentic luxury and/or designer items like Chanel, Louis Vuitton, Lululemon, and Gucci, our site is the best place to find it.
What describes your core shopper?
TCTC is the perfect resale destination for women of all ages who value quality designer brands and sustainably sourced fashion in a luxury boutique setting.
What items are you most excited about on your site this holiday season?
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