Beni x Kidizen: Offering Secondhand Styles at Every Stage
We started Beni to help you get the brands you love for less through resale. We're able to deliver on that promise by partnering with 40+ leading resale marketplaces that each offer a unique value to our platform — from the inventory they carry to the process they use to authenticate resale items.
Read on to learn more about our partner, Kidizen.
Tell us about Kidizen.
Kidizen is a parent-to-parent marketplace where you can find deals on unique kids' clothes, shoes, accessories, toys, baby essentials, and more! Shop thousands of your favorite brands at up to 80% off retail.
How did you get started?
Mary Fallon and Dori Graff launched Kidizen in 2014 after having kids and experiencing the pain point that Kidizen solves. They found themselves with a house full of baby items that they only needed for a short period of time. And yet they were constantly needing to acquire more as their kids moved into the next size, stage, and season. Sustainability is important to them both and it felt excessive to buy everything new knowing that all of these items already existed in millions of other homes. So they created Kidizen as a way to leverage technology in order to create a hand-me-down network of parents all across the country.
What makes your site unique?
Kidizen is unique because it is a community of parents who support each other in ways that go well beyond commerce.
Fill in the blank: “If you’re looking for _______________, our site is the best place to find it.”
Tea Collection, Hanna Andersson, Mini Boden, Matilda Jane and other high-quality kids’ brands
What items are you most excited about on your site this holiday season?
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